I'm Karl Cox, a freelance design director and brand designer with over two decades of experience delivering creative work across global media, digital platforms, live events, and brand identity.

​

I've spent my career working at the intersection of craft and strategy, hands-on with the work, but always with the bigger picture in mind. From leading design across a portfolio of games media brands reaching 40 million monthly users, to campaigns for global sports streaming platform DAZN, including the FIFA Club World Cup across digital, OOH, and print. I bring the kind of experience that makes complex creative challenges manageable and the output genuinely exceptional.

 

My background spans brand identity and systems, digital platforms, editorial design, live events, 360 campaigns across print, digital, and physical environments. I've built and led multidisciplinary teams, worked with global stakeholders, and delivered end-to-end across every channel and format. I'm equally comfortable driving strategy and rolling up my sleeves to get the work done.

 

Whether you're a growing business that needs a creative partner to build and evolve your brand, or an agency looking for senior freelance support, I bring the rigour, range, and craft to deliver – consistently.