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EGX
Disciplines:
Brand Identity, Creative Strategy, UI design, Exhibition design, Visual Communication.
Challenge:
Rebrand the UK's biggest gaming event to stand out amongst a visually crowded gaming experience and market competition, whilst giving the brand an impactful and fun personality across all media that appeals to our various cohorts.
Approach:
With a foundation of strong patterns, colours and clean typography cutting through the visual noise at the events and further supporting the visual language with stickers, icons and illustrations allowing the brand to be versatile while appealing to students, families, fandoms and esports markets. industry culture.










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