Popverse

Disciplines:

Brand Identity, Creative Strategy, UI design, Visual Communication.

Challenge:

Create a brand for a contemporary pop culture media platform
that spans our diverse journalistic pop culture offerings.

Approach:

Centring on balancing editorial credibility with energy and passion
of global fandoms. We developed a word mark incorporating a comprehensive icon system and paired back colour palette and typographic approach that allows for raw and impactive marketing
in all forms.